International Cinema Festival of India

Often in life - and in movies - there are clear statements of the obvious things that actually work. As you decide to look for them, more insights appear. One such example is in the Blues Brothers movie. As we were browsing Youtube - some of this obvious became clearer.

There may be a structural change in the world right there. No longer do we 'put on a CD', but simply connect to the web -and expect places like youtube.com to have a video clip for most any music group we can think of.

Tonight we moved from Handel's Messiah to the ballad "Hallelujah" sung by various stars, to eventually The Blues Brothers. (Just scroll through 'related videos' to experience this experience.)

Blues Brothers Marketing Rule Number One - if the audience (market) does not like the first thing you test. stop and consider just what they do want. And then test it and pay attention to the response. The market will tell you what it wants if you listen and pay attention. [link:Blue Brothers]

I will let you just watch the video now - and enjoy the retro strains of Hollywood doing what it does best. May as well turn it up.

Are you playing the tunes your market wants? What do they really want you to do for them?

The first law of marketing is about the "WHO". Until you define your market - it is impossible to design a campaign that will reach them effectively.

Play your life and your marketing LOUD. If someone is not complaining about your message - crank it up some more. "Soft" marketing music will put your audience to sleep - or at least allow them to completely ignore you.