International Cinema Festival of India

SEO, short for search engine optimisation, is a process geared towards making a website more visible within Google and the other search engines, for the terms relating to its products, its services or its content. Most commonly, those using SEO are businesses seeking to generate enquiries or sales online.

But, there are other groups, aside from commercial operations, who can take advantage of SEO too. Musicians, for example, could certainly benefit. But just what could SEO really do for a musician? Well, frankly it’s about exposure. Businesses want traffic to their sites in order to make sales or generate enquiries, whereas musicians simply need exposure. This is significantly important for musicians who are not yet signed to a label but who want to make it in the competitive music industry.

Record labels get demo, after demo, after demo in their mailboxes. How many of them do you think they really listen to? Fortunately, the internet is now another way to grab their attention if your demo drop hasn’t done the trick.

Singers such as Justin Bieber and Boyce Avenue were found online, for the most part down to the fact that thousands of people were talking about them on social networking platforms. But people wno’t be talking about you Twitter, Facebook or Youtube if they don’t even know that you exist. Search engines are a really good way to make people aware of you. Here’s an example. Every month, there are more than 18,000 searches in Google that relate to or include “unsigned bands.” If your website was appearing towards the top of the first results page for this search, you would have an amazing opportunity for exposure.

This in turn can lead to immense levels of exposure in an ever growing network of social media websites. Social media in turn gets a lot of ‘offline’ media coverage and this is great way for unsigned musicians to grab the attention of record labels and industry professionals. So providing your music is of a high enough quality to impress your website visitors, this can be an superb way to prove that you’re a hit with the people – which could in turn encourage the industry pros to take a chance on you!

SEO London