International Cinema Festival of India

Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States, created by companies to persuade people to shop online. With Internet shopping now as part of the mainstream, many consumers now head into space in search of the best Cyber. Cyber Monday started in 2005 and online sales have increased every year since. Google (GOOG, Fortune 500)’s online blog reported that consumers increased their online shopping activity this holiday season and are more savvy in how they approach their shopping experiences.

More people were shopping online and the individual orders were larger than last year. Coremetrics said the average order value on Cyber Monday was $194.89, an increase of 8.3% from last year’s average of $180.03. Cyber Monday sales also outdid this year’s Black Friday online sales by 31.1%, according to Coremetrics. Shoppers also used mobile devices to make their purchases, with nearly 4% of all Cyber Monday shoppers using smart phones and other devices.

Digital shoppers spent $407 million on Thanksgiving, traditionally a slow shopping day, according to comScore. That’s a 28 percent increase over 2009. The apparent increase in online shopping comes as analysts are predicting an increase in overall holiday spending. ComScore said that online shopping so far in November has been up as well.

More people were shopping online and the individual orders were larger than last year. Coremetrics said the average order value on Cyber Monday was $194.89, an increase of 8.3% from last year’s average of $180.03. Cyber Monday sales also outdid this year’s Black Friday online sales by 31.1%, according to Coremetrics.

Merchant websites drew 1,333,336 global page visits per minute during the noon ET hour, according to e-commerce tracking company Akamai. While that was a solid number, it was actually a little below the noontime peak of 1,337,601 page visits per minute globally three days earlier, on Black Friday, which is supposed to be the big day for traditional stores. As the Internet continues to become an integral part of our lives, it seems more and more buyers will look for their best online. Cyber Monday is here to stay.

The author is an avid sports fan and has been associated with many Virtual Assistant and sports betting sites. She has also been published extensively on the subject of online advertising.